Select projects spanning from future concepts to production vehicles.
CRUISE ORIGIN
Role: Senior Design Lead, CMF
Warren, MI and Tokyo Japan. 2018-2022
Set Creative Design Vision and led two Global teams through all aspects of creative ideation, design refinement, and product execution.
The Cruise Origin is a fully self-driving electric production vehicle which provides a ride hail service. It offers the future of mobility to a wide range of users, providing accessibility to riders of all needs. The Design focuses on ease of use, a clean product aesthetic, and color and material innovations, including industry-first recycled flat flooring.
This project is a Joint Venture between General Motors, Honda Motors Japan and Cruise.
BUICK SMART POD
Role: Senior Design Lead, CMF
Warren, MI. 2019 - 2020
Set Creative Vision and led the GM Australia Design team through color and material explorations, creative solutions, and in-house fabrication of a full scale working model.
The Buick Smart Pod is a flagship concept vehicle showcasing the future Design language and look and feel for Global Buick. It is a personal autonomous vehicle featuring a premium color and material palette -- in addition to integrated technology-- provides an elevated user experience.
CADILLAC CELESTIQ
Role: Creative Lead, Brand Identity and Strategic Vision
Warren, MI. 2020-2021
Developed future Design look and feel for Cadillac brand strategy (3/5/10 years) centered around the Cadillac Celestiq.
The Cadillac Celistiq is a luxury all-electric vehicle built to order and fully bespoke. It is the ultimate expression of ultra luxury and futurism, and the springboard for the future look and feel of Cadillac.
CADILLAC INNERSPACE
Role: Senior Design Lead, CMF
Warren, MI and Los Angeles, CA. 2019 - 2020
Set Creative Vision and led the GM Advanced Design team through initial color and material explorations and prototyping.
The Cadillac InnerSpace is part of the Halo Concept Portfolio, it is a two-person autonomous electric vehicle providing a haven of wellness, recovery, and entertainment.
BRIGHTDROP ZEVO
Role: Senior Design Lead, CMF
Warren, MI. 2019 - 2020
Developed all-new Brand language and CMF Design direction for production vehicle. Led team through all aspects of creative ideation, design refinement, and product execution. Oversaw in-house fabrication of full-scale studio models.
The BrightDrop Zevo is an all purpose, all electric walk-in van. It is designed for high productivity and last-mile solutions for B2B customers.
CHEVROLET BOLT EV
Role: Lead Designer, CMF
Seoul, S Korea. 2014-2017
Led GM Korea team through creative design focusing on color and material solutions. Oversaw color and material developments, prototyping full-size models with outside fabrication shops, and supported launch activities as Subject Matter Expert.
The Chevrolet Bolt EV is a new entry, all-electric production vehicle. It was designed and executed in Seoul, S. Korea for manufacturing in S. Korea and the US, serving as a mass production affordable electric vehicle.