CMF + DESIGN SYSTEMS

Chevrolet Bolt Electric Vehicle

PROJECT TITLE / Chevrolet Bolt Electric Vehicle

COMPANY / General Motors

STUDIO LOCATION / Seoul, S. Korea

DURATION/ May 2014 - September 2016

STRATEGIC CONTEXT

Chevrolet needed to prove that electric vehicles could be practical and affordable, not a luxury product. The Bolt was the industry's answer, and design had a role to play in making that story credible.

PROJECT OVERVIEW

The Chevrolet Bolt EV is a fully electric vehicle, introduced as a mainstream fuel-alternative to move the brand towards a more sustainable future with an entirely electric portfolio.

  • Lead Designer, CMF Strategy & Brand Launch

    • Guided the Seoul-based CMF design team, ensuring cohesive palettes and alignment across global studios.

    • Defined color, material, and finish strategy from concept to production.

    • Developed sustainable, production-ready materials that elevated perceived quality.

    • Served as subject matter expert for the Bolt EV launch—speaking to media, appearing on Chevrolet’s website, and representing design in global forums.

    • Collaborated with engineering, marketing, and product teams to carry design storytelling into launch campaigns and consumer touchpoints.

    • Launch generated widespread visibility, with the Bolt EV earning a Guinness World Record and 4.2B+ media impressions.

    • Established the first affordable long-range EV under $40K, setting a new industry benchmark for accessibility in electric mobility.

    • CMF strategy elevated perceived quality while balancing sustainability and cost, strengthening Chevrolet’s brand credibility in innovation.

    • Guided a global CMF team, ensuring design cohesion across studios and markets.

    • As a public-facing SME, amplified Chevrolet’s design story through media interviews, website features, and event presentations.