ADVANCED CONCEPT DESIGN + INNOVATION
Cadillac Opulent Velocity Concept
PROJECT TITLE / Cadillac Opulent Velocity Concept Vehicle
COMPANY / General Motors
STUDIO LOCATION / Michigan, US
DURATION/ January 2022 - September 2022
PROJECT OVERVIEW
This project focused on creating an experience-based concept vehicle design as the ultimate expression of zero-emissions luxury hypercar.
The objective was to explore the future vision of Cadillac through luxury performance and imagine the personal freedom that full autonomous mobility could enable. Meticulously crafted with the latest developments in colors, materials, and finishes design, Opulent Velocity demonstrates a palette embracing design heritage and future possibilities.
Cadillac Opulent Velocity expresses the most artful integration of technology, luxury and exhilaration.
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Senior Design Lead - CMF Concept Direction
Led the CMF vision and conceptual development
Defined Cadillac Brand future-state narrative, materiality and palettes
Guided prototyping and visualization of future-facing material directions
Collaborated with studio, product, research, external vendors to align CMF with brand and innovation strategies
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Adobe Creative Suite, Blender, VRED, Gravity Sketch, CAD
hand sketching, CAD, 3D printing, rapid prototyping, sample development, hard & soft trim fabrication
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Final visual design, renderings and video animation
Prototypes of materials and color development
Interactive full scale 1:1 physical model
Presentation deck and assets for investors and public release
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Final visual design, renderings and video animation
Prototypes of materials and color development
Interactive full scale 1:1 physical model
Presentation deck and assets for investors and public release
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EyesOn Design - Best Concept Vehicle Design
1:1 scale prototype model created in-house with fast fabrication, rapid prototype 3D printed parts
above: front 3/4 view with articulating doors opened below: rear view
full size model
signature lighting, rear quarter, roof, door glass and hand applied gradient paint
exterior detail
the interior color, “Selene” complements the vehicle’s bold persona in a metallic dark blue, signaling track performance capability.
interior model
left: rear roof linear pattern aligning to rear seatback embroidery pattern
right: door controls
left: roof panel detail
right: haptic-response controls laser-etched onto soft trim and metal inlay door functions
left: seat metal structure detail trimmed in plant-based textile and signature stitch pattern
right: center console
left: seat detail
right: detail of crystal cut control knob. stitch detail on soft trim armrest