/ Defined creative design vision for color, materials, and finish

/ Led multidisciplinary team of 40+ to design, develop, and execute CMF strategy

/ Defined short- and mid-term innovation strategy across design systems, IP frameworks, and creative direction for the partnership

/ Built a unified global development process from two distinct organizational cultures

/ Developed CMF standards, appearance definition, tooling protocols, and development sign-off frameworks governing design readiness

/ Reduced design-to-validation cycles by 8 months through iterative prototyping, structured supplier feedback loops, and early cross-functional alignment