Senior Design Strategist - Global Vision & Innovation Roadmap

• Established a 3–5–10 year design roadmap across a 40+ product global portfolio, translating long-term brand vision into actionable frameworks adopted across global regions

• Translated complex strategic inputs including market data, consumer research, cultural trends into clear creative direction, design narratives, and end-to-end customer experience frameworks

• Partnered with product planning, engineering, and marketing to bridge creative exploration and CMF strategy with long-term business objectives

• Championed integration of sustainable materials strategy, targeting $30M in annual savings through supplier alignment, manufacturing efficiencies, and coordinated launch planning

• Created storytelling assets including vision decks, creative narratives, concept direction used to align senior leadership and drive cross-functional decision-making

Trend and cultural foresight research, consumer insight synthesis, design roadmapping, cross-functional stakeholder workshops, vision deck development, CMF strategy frameworks

• 3–5–10 year design vision and innovation roadmap across 40+ vehicle portfolio

• Scalable design frameworks and creative narratives adopted across global regions

• CMF and materials strategy aligned to enterprise sustainability and complexity targets

• Storytelling assets and vision decks for senior leadership alignment

• Roadmap and frameworks adopted across global regions, giving design and product teams a shared creative language and long-term direction for the first time

• Increased program adoption by 20% and average transaction value by 15% by aligning design strategy with consumer needs and long-term business objectives

• Targeted $30M in annual savings through sustainable materials sourcing strategy, aligning creative vision with enterprise sustainability goals

• Established end-to-end customer experience frameworks that connected brand narrative to product, CMF, and consumer touch points globally