Cadillac Opulent Velocity Concept Vehicle

ADVANCED CONCEPT DESIGN + INNOVATION

full size model

exterior detail

DESIGN + BRAND STRATEGY

seat detail

1:1 scale prototype model created in-house with fast fabrication, rapid prototype 3D printed parts

CMF / INDUSTRIAL DESIGN

seat metal structure detail trimmed in plant-based textile and signature stitch pattern

PROJECT TITLE / Cadillac Opulent Velocity Concept Vehicle

COMPANY / General Motors

STUDIO LOCATION / Michigan, US

DURATION/ January 2022- September 2022

door controls

center console

signature lighting, rear quarter, roof, door glass and paint

The interior color, “Selene” complements the vehicle’s bold persona in a metallic dark blue, signaling track performance capability.

haptic-response controls laser-etched onto soft trim and metal inlay door functions

interior model

roof panel detail

rear roof linear pattern aligning to rear seatback embroidery pattern

detail of crystal cut control knob. stitch detail on soft trim armrest

  • Senior Design Lead - CMF Concept Direction

    • Led the CMF vision and conceptual development

    • Defined Cadillac Brand future-state narrative, materiality and palettes

    • Guided prototyping and visualization of future-facing material directions

    • Collaborated with studio, product, research, external vendors to align CMF with brand and innovation strategies

    • Adobe Creative Suite, Blender, VRED, Gravity Sketch, CAD

    • hand sketching, CAD, 3D printing, rapid prototyping, sample development, hard & soft trim fabrication

    • Final visual design, renderings and video animation

    • Prototypes of materials and color development

    • Interactive full scale 1:1 physical model

    • Presentation deck and assets for investors and public release

    • Final visual design, renderings and video animation

    • Prototypes of materials and color development

    • Interactive full scale 1:1 physical model

    • Presentation deck and assets for investors and public release

PROJECT OVERVIEW

This project focused on creating an experience-based concept vehicle design as the ultimate expression of zero-emissions luxury hypercar.

The objective was to explore the future vision of Cadillac through luxury performance and imagine the personal freedom that full autonomous mobility could enable. Meticulously crafted with the latest developments in colors, materials, and finishes design , Opulent Velocity demonstrates a palette embracing design heritage and future possibilities.

Cadillac Opulent Velocity expresses the most artful integration of technology, luxury and exhilaration.