Chevrolet Bolt Production Electric Vehicle
full size model
1:1 scale prototype model created in-house with fast fabrication, rapid prototype 3D printed parts
design detail highlights
ADVANCED CONCEPT DESIGN + INNOVATION
DESIGN + BRAND STRATEGY
CMF / INDUSTRIAL DESIGN
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Lead Designer - CMF
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Adobe Creative Suite, VRED, CAD, Cisco Webex
Qualitative & quantitative research, hand sketching, 3D printing, rapid prototyping, sample development, hard & soft trim fabrication
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Scalable and modular CMF system enhancing mass manufacturing efficiency and optimized fleet vehicle deployment
Color and material palette prioritizing sustainability, high-durability and service and maintenance ready for manufacturing
Material specification package documenting swatches, vendor sourcing, cost analysis, durability and performance ratings
Appearance models and full-size mock ups for executive reviews, investor presentations, and media events
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Influenced public perception of autonomous vehicle safety and innovation by shaping a tactile, trustworthy rider experience through purposeful CMF design
Introduced non-automotive future-forward materials to establish a new design language distinct from traditional consumer vehivles, including first-to-market material innovations of soft textiles and hard floor trim
Materials strategy emphasizing modularity and lightweight solutions enabled vehicle weight reduction that extended battery life and increased driving range
PROJECT OVERVIEW
The Chevrolet Bolt EV is a fully electric vehicle, introduced as a mainstream fuel-alternative to move the brand towards a more sustainable future with an entirely electric portfolio.
PROJECT TITLE / Chevrolet Bolt Production Electric Vehicle
COMPANY / General Motors
STUDIO LOCATION / Seoul, S. Korea
DURATION/ April 2014 - September 2016