Senior Design Lead - CMF

• Onboarded Tokyo-based design team to align with North American-based GM practices, validation, and engineering specifications

• Led the development of future-focused CMF strategy for high-use share environments, including high-durability soft and hard trim, and modular replaceable components to extend product lifecycle

• Oversaw creation of full-scale mock-ups for color and material trials, evaluations, and wear testing

• Collaborated with industrial design, engineering, product, and manufacturing ensuring feasibility for production

• Adobe Creative Suite, VRED, CAD, Cisco Webex

• Qualitative & quantitative research, hand sketching, 3D printing, rapid prototyping, sample development, hard & soft trim fabrication

• Scalable and modular CMF system enhancing mass manufacturing efficiency and optimized fleet vehicle deployment

• Color and material palette prioritizing sustainability, high-durability and service and maintenance ready for manufacturing

• Material specification package documenting swatches, vendor sourcing, cost analysis, durability and performance ratings

• Appearance models and full-size mock ups for executive reviews, investor presentations, and media events

• Influenced public perception of autonomous vehicle safety and innovation by shaping a tactile, trustworthy rider experience through purposeful CMF design

• Introduced non-automotive future-forward materials to establish a new design language distinct from traditional consumer vehivles, including first-to-market material innovations of soft textiles and hard floor trim

• Materials strategy emphasizing modularity and lightweight solutions enabled vehicle weight reduction that extended battery life and increased driving range